Madam and mister American newspaper publishers, temporarily tear down your paywalls until Election Day. Do it for our Democracy.
Traditional newspapers were supposed to die in a world of free digital content. Instead, many are thriving by gating content behind paywalls. Paywalls can force users to pay for access, but also impact heavy users disproportionately and harm engagement. However, they can boost print subscription sales by 1-4 percent.