Social Television and the Multi-Screen Experience

Submitted by ub on Mon, 03/05/2012 - 19:43

Social Television and the Multi-Screen Experience

WHEN: Tuesday, March 6, 6:30 to 8:00 pm

WHERE: NYIT Auditorium, 1871 Broadway (b'twn. 61st and 62nd Streets)

Social media has turned the traditional one-way model of watching TV into an interactive experience. Almost every broadcaster has been exploring exciting new ways to get noticed and enhance the multi-screen experience. Where is this trend taking television, and will it lead to new jobs in the industry?

Sabrina Caluori, VP, Social Media & Performance Marketing, HBO

Scott Rosenberg, Co-Founder and CEO, Umami

Gayle Weiswasser, Vice President, Social Media, Discovery Communications

Moderator: Natan Edelsburg, Vice President, Sawhorse Media

Presented with NYIT Auditorium on Broadway