HOMBRE DIGITAL MAN
I’ve been involved in the digital media game for as long as it has been around. For years, I’ve seen many terms come and go.
From cutting edge to wearing out in a short period. Terms, like new media, convergence, multimedia, and engagement. They are often overused and rendered meaningless.
The word of the moment that best seems to fit is sustainability. But this one is too important to dismiss, so I want to at least clarify what it means.