Many Trust Local News


According to GfK reserachers, who've completed a study for Hearst, TV viewers trust local news more than other media platforms, which makes local stations a favorable platform for advertisers.

Along with trust, local news stations have a high level of viewer engagement, which leads viewers to research and purchase products they see advertised during newscasts. Research finds local news is the most trusted platform across all demographics: total respondents, adults 24-54, adults 35-64 and adults 55+

This study comes on the heels of a Gallup poll finding confidence in television news at an all-time low.