Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

New Years Resolutions...

Idea

We are inviting everyone to share their resolutions for 2015:

Challenge the public and private sectors to develop the resources and provide affordable housing for our planet.

You may add yours below, or email to admin@cimages.me

You may also snail mail your comments to:

City Images
PO Box 147 City Island Station
NYC, New York 10464

CON GRACE?

Issue

There is no grace going on there on Capitol Hill, and too much of a con job. Some ask where is it? Show me. Well, if progress is moving forward, and regress is moving backwards, what is Congress, a national con job?

The GOP lead congress has done very little over the past years. Call your representative and condemn them for their continual refusal to perform their jobs. Demand that constant bickering and personal attacks must stop.

Home Run or Run Home?

Issue

President Trump is calling his first foreign tour a home run, but if you read some of the tea leaves you may see that others are characterizing it like a run home. There's also lots of explaining to do, domestically speaking.

Now that he's back from this historic overseas journey, reality says sometimes you win, but then again sometimes you lose. Just saying, Trump did not deliver on his previous promises, has not shown full support for the climate deal and also chastised NATO members.

Campus Shootings

Problem

The most recent one at Winston-Salem State University has the suspect on the lose? Whats going on there?

1 Dead, 1 Hurt in Winston-Salem State University Shooting - ABC News - http://abcn.ws/1RlCnuW

1 killed in shooting at Winston-Salem State University in North Carolina @CNN http://cnn.it/1SfYYK9

One Dead After Shooting at Winston-Salem State University http://on.wfmy.com/1Nhw9gf via @wfmy

One student dead, one injured in North Carolina university shooting http://upi.com/6134392t via @upi

BAD HOMBRE

Issue

During the third and finally last debate, when the topic turned to immigration, Trump repeated his calls to deport undocumented immigrants, continued his divisive stereotypes, and concluded by saying, “we’ve got some bad hombres here.” He is the one who is not only a bad hombre but a bad padre and MALO for America. (Make America Lose Again) The Americas have seen more than its share of dictators and Americans must reject this threat.

Saturday's SAT

Other

Get ready, get set, pick up your pencils. Meet the New SAT. Not the same as the old one. Bid adieu to abstruse SAT vocabulary words of wisdom.

The College Board has launched a revamped SAT test today, with promises to strengthen the test’s predictive validity and more closely reflect the skills that college students really need.

Here are a few of the changes:

They're back to a top score of 1600, there's no penalty for wrong answers and you get more time for each section.

While many of the updates may actually make sense, others have left experts scratching their heads.

Barack Obama's ACA

Issue

There are many groups and individuals who track the judicial and legislative branches of government, which has established themselves as reliable advocates for Americans.
To learn whether it's going to be repeal and replace, or rebrand and rework?

https://www.healthinsurance.org/repeal-and-replace/

https://www.centerforhealthjournalism.org/blog-category/remaking-health-...

http://khn.org/

http://khn.org/topics/repeal-and-replace-watch/

https://www.statnews.com/

https://www.statnews.com/tag/white-house/

WELCOME 2 AMERICA?

Issue

When Ellis Island opened back in 1892 as a US immigration center, millions of newly arrived immigrants passed through the station during that time. It is said that 40 percent of all current U.S. citizens can trace at least one of their ancestors to Ellis Island.

Arrivals from European countries totaled 484,000 in 1910 alone. Then non-Europeans from Syria, Turkey and Armenia. The reasons they left their homes in the Old World included war, drought, famine and religious persecution, and these new Americans had hopes for greater opportunity in the New World.

#ChasingPhilly The Democrats

Issue

The Democrats begin their week-long unconventional National Convention in the City of Brotherly Love with much controversy. Their National Chair resigned before the event got started.

How will leadership changes affect the DNC? http://www.pbs.org/newshour/bb/will-leadership-changes-affect-dnc/#.V5Xb... via @NewsHour

5 Things to Watch for on the First Day of the Democratic National Convention - ABC News - http://abcnews.go.com/News/things-watch-day-democratic-national-conventi...

Journalisten and Research

Idea

Unless an individual engages an interview without notice, there is a need for research with good background and knowledge.

Learning what you can about the person, or topics will help to put you on the correct footing.

What style do they like to adopt in interviews? And what has been said on these subjects before?

We need factual information when we are trying to hold someone in authority to account and to challenge them on their assertions, to get them to explain clearly what they are talking about and to support any case they want to put to forth.